The primary purpose of data analytics in business is to extract actionable insights from large datasets to inform decision-making. By analyzing trends, patterns, and correlations within data, organizations can identify opportunities, optimize operations, and enhance customer experiences. This analytical approach enables data-driven strategies, such as predictive modeling, market segmentation, and performance tracking. Ultimately, effective use of data analytics allows businesses to gain a competitive advantage, improve efficiency, and adapt proactively to changing market conditions.