The primary objective of e-commerce platforms is to facilitate the online buying and selling of goods and services. These digital marketplaces enable businesses to reach a global audience, streamline transactions, and enhance customer experiences through convenient shopping options. E-commerce platforms provide features like product listings, secure payment processing, shopping carts, and customer reviews. They often incorporate advanced technologies such as personalization and recommendation systems to improve user engagement. Ultimately, e-commerce platforms revolutionize retail by enabling businesses to operate effectively in the digital marketplace.