The primary objective of a digital marketing strategy is to effectively promote a brand's products or services online while maximizing reach and engagement. This involves identifying target audiences, selecting appropriate channels, and creating compelling content that resonates with potential customers. A well-executed digital marketing strategy leverages tools such as SEO, social media marketing, email marketing, and paid advertising to drive traffic and conversions. Ultimately, the goal is to increase brand awareness, generate leads, and enhance overall business growth.