The primary focus of a business’s brand strategy in the digital age is to establish a coherent and compelling identity that resonates with customers across online platforms. It involves crafting a consistent message, visual identity, and engagement strategies that reflect the brand's values and mission. In the digital landscape, effective brand strategies leverage social media, content marketing, and SEO to enhance visibility and foster community. Ultimately, a strong brand strategy is essential for differentiation and long-term success in a competitive market.