The primary challenge associated with developing a software product is managing requirements effectively. As technology evolves and user needs change, it can be difficult to gather and prioritize requirements accurately. Misalignment between stakeholders can lead to scope creep, delays, and budget overruns. Additionally, ensuring quality across diverse platforms and maintaining timely updates can complicate the development process. To mitigate these challenges, teams often employ agile methodologies and iterative development approaches, focusing on continuous feedback to create software that meets both market demands and user expectations.