The primary benefit of real-time analytics in decision-making is the ability to access and analyze data as it happens, leading to timely and informed choices. This approach allows organizations to respond instantly to trends, performance metrics, and customer behaviors, enhancing agility and competitiveness. Real-time analytics facilitate proactive decision-making, identifying issues before they escalate and optimizing operations for better outcomes. Moreover, businesses can personalize customer experiences and improve marketing strategies based on immediate feedback. Overall, real-time analytics empower organizations to leverage data effectively, driving improved performance and facilitating faster, data-driven decisions.