The primary benefit of implementing a digital-first marketing strategy is that it leverages online platforms to reach and engage target audiences effectively. This approach allows businesses to adapt quickly to market changes, utilize data-driven insights for personalized marketing, and optimize customer interactions across various digital channels. By focusing on digital, companies can enhance brand visibility, improve customer acquisition, and build long-lasting relationships. Additionally, a digital-first strategy often leads to cost efficiencies and higher ROI compared to traditional marketing methods.