A focus on sustainability influences technology development by driving the creation of eco-friendly products and practices. Organizations are increasingly prioritizing energy efficiency, waste reduction, and resource conservation in their innovation strategies. Technologies such as renewable energy systems, sustainable materials, and circular economy principles reflect this shift towards minimizing environmental impact. By adopting sustainable practices, companies not only improve their reputation and compliance with regulations but also appeal to environmentally-conscious consumers. This alignment with sustainability can enhance long-term profitability and foster resilience in an ever-evolving market landscape.