The main benefit of using artificial intelligence in customer service is the enhancement of efficiency and personalization. AI-powered systems can process vast amounts of data and learn from customer interactions, allowing for tailored responses and improved service quality. This technology can handle routine inquiries without human intervention, freeing up customer service representatives to focus on more intricate problems. Additionally, AI systems provide 24/7 support, ensuring that customers receive timely assistance, which overall enhances customer satisfaction and loyalty.