The main advantage of using low-code platforms in software development is the ability to accelerate the development process by reducing the need for extensive coding. These platforms use visual interfaces and pre-built components, allowing developers and even non-technical users to create applications quickly and efficiently. This approach not only saves time but also facilitates collaboration among different stakeholders, as it simplifies the development lifecycle. Additionally, low-code platforms can adapt to changing business needs, which enhances agility and enables faster responses to market demands.