The main advantage of using cloud computing is its scalability. Organizations can easily adjust their resources based on demand, allowing for flexibility without the need for significant upfront investments in physical infrastructure. Additionally, cloud services offer cost-effectiveness, enabling businesses to pay only for the resources they utilize. This model enhances collaboration, as data and applications can be accessed from anywhere with internet connectivity, fostering remote work. Overall, cloud computing streamlines operations and supports innovation by facilitating rapid deployment of applications and services.