The main advantage of using a content management system (CMS) is to enable users to easily create, manage, and publish digital content without extensive technical knowledge. CMS platforms, such as WordPress or Joomla, provide user-friendly interfaces and templates that facilitate content development. They often include features like version control, SEO tools, and collaborative editing, enhancing the workflow and efficiency of content creation. A CMS also allows organizations to maintain consistent branding and improve their online presence through accessible content updates.