The impact of mobile payment technology on consumer behavior includes increased convenience, speed, and security in transactions. Consumers prefer mobile payment solutions like Apple Pay or Google Wallet for their ease of use and ability to make instant purchases. This shift encourages impulsive buying and fosters a cashless society. Additionally, mobile payments facilitate online shopping and attract tech-savvy customers, influencing retailers to adopt these technologies. Overall, these advancements are reshaping consumer spending habits and preferences.