**Employee advocacy** significantly enhances brand visibility by turning employees into passionate brand ambassadors. When employees share their positive experiences and insights about a company on social media and professional networks, it extends the brand's reach beyond conventional marketing channels. This grassroots effort not only elevates the brand's reputation but also builds trust with potential customers, as people are more likely to believe peer recommendations over traditional advertising. Consequently, employee advocacy can lead to increased engagement, new customers, and even talent acquisition as the brand becomes more appealing to prospective employees.