The impact of e-commerce on traditional retail markets is profound, as it has revolutionized consumer behavior and purchasing patterns. Online shopping platforms offer convenience, extensive product choices, and often lower prices, which attract customers away from brick-and-mortar stores. Additionally, e-commerce enables retailers to reach a global audience, reducing the importance of physical location. This shift has forced traditional retailers to adapt by enhancing their online presence, offering omnichannel experiences, and optimizing logistics to remain competitive. As a result, many retailers are experiencing a transformation in their business models to incorporate e-commerce strategies effectively.