Augmented reality (AR) has a significant impact on marketing campaigns by providing immersive experiences that engage consumers. AR allows brands to showcase products in interactive environments, enhancing customer interaction and understanding of the product. This technology fosters emotional connections by providing unique experiences that traditional media cannot offer. Additionally, AR can facilitate virtual try-ons, reducing buyer hesitation and boosting confidence in purchasing decisions. As a result, brands leveraging AR can increase conversion rates and enhance customer loyalty.