The focus of product lifecycle management (PLM) in manufacturing is to streamline and optimize the entire lifecycle of a product from inception to retirement. PLM encompasses aspects such as design, production, distribution, and end-of-life management. By integrating people, processes, and technology, PLM enables manufacturers to enhance product quality, reduce time-to-market, and minimize costs. This holistic approach fosters collaboration and innovation, ensuring that products meet market demands while also adhering to regulatory and sustainability standards.