The focus of Mobile Strategy in business technology is to enhance customer engagement and accessibility through mobile platforms. This strategy involves developing applications, optimizing websites, and leveraging mobile marketing to reach consumers effectively. A robust mobile strategy addresses user experience, ensuring that interfaces are intuitive and responsive on various devices. Additionally, it includes utilizing data analytics to understand customer behavior and preferences on mobile. By prioritizing mobile accessibility, businesses can increase their reach, driving sales and improving brand loyalty in a mobile-centric world.