The effect of emotion analytics on targeted marketing involves understanding consumers' emotions to create more effective advertising strategies. By analyzing data from various sources, such as social media, brands can gauge emotional responses and refine their messaging accordingly. This targeted approach allows marketers to connect with consumers on a personal level, increasing engagement and brand loyalty. Emotion analytics helps in identifying triggers that resonate with audiences, enabling more impactful campaigns. As a result, brands can build stronger relationships with customers, leading to increased conversions and overall effectiveness in marketing efforts.