Geolocation technology refers to systems that use various methods to determine a user’s geographic location. It typically employs GPS, Wi-Fi positioning, or cellular data triangulation to deliver location-specific services or information. This technology is pivotal in applications such as mapping, navigation, and location-based marketing, enabling businesses to target customers with tailored offers based on their whereabouts. By leveraging geolocation, companies can improve user experiences, enhance safety measures, and optimize logistics. Importantly, consumer privacy concerns regarding geolocation data necessitate transparency and proper handling to maintain trust.