Generative design is a computational design process that automates the creation of optimized structures based on predefined constraints like materials, manufacturing methods, and performance requirements. Engineers engage this technology to generate numerous design alternatives quickly, often yielding innovative solutions that may not be intuitive. The software uses algorithms to simulate and evaluate performance, allowing designers to analyze trade-offs effectively. Generative design is particularly beneficial in industries such as aerospace and automotive where weight reduction and strength are critical, promoting efficiency and sustainability in engineering practices.