A common use for real-time analytics in business is monitoring and responding to customer interactions during marketing campaigns or online sales. By analyzing data as it happens, organizations can assess customer behavior and preferences, allowing for immediate adjustments to marketing strategies or operational responses. For example, retailers can track inventory levels and customer purchasing patterns to optimize stock availability and offer personalized promotions. This proactive approach enhances customer satisfaction and engagement while maximizing conversion rates, leading to improved sales performance and a competitive edge in the market.