A common use case for augmented reality in the retail sector is the virtual fitting room experience. Retailers use AR technology to allow customers to try on clothes, accessories, or cosmetics virtually through their smartphones or screens. By overlaying digital images on the physical environment, this solution enhances the shopping experience by providing customers with a more interactive approach to see how products look without physically trying them on. It can boost customer engagement, reduce return rates, and ultimately drive sales by encouraging customers to make purchases confidently.