A common usage of augmented reality (AR) in advertising is the ability to create interactive and immersive experiences that engage consumers. For example, brands may develop mobile applications where customers can virtually place products in their environment using AR technology. This approach allows potential buyers to visualize how a product, like furniture or cosmetics, fits into their lives before making a purchase. By enhancing consumer engagement and contributing to the storytelling aspect of marketing, AR helps brands stand out and can lead to increased conversion rates.