The impact of net neutrality on internet users is profound as it ensures that all data on the internet is treated equally. Without net neutrality, internet service providers (ISPs) could prioritize certain content, slow down access to others, or create "fast lanes" for specific services, which could lead to reduced accessibility and innovation. This scenario could disadvantage smaller companies and startups, harming competition and consumer choice. Upholding net neutrality promotes a fair internet experience, enabling users to access any content without interference based on payment or partnership with ISPs.