Social media can significantly impact political campaigns by amplifying messages, mobilizing supporters, and shaping public perception. Platforms allow candidates to engage directly with voters, disseminating information rapidly and fostering grassroots movements. Notably, strategically crafted social media content can enhance a campaign's visibility, reaching wider audiences through shares and retweets. However, the influence of social media also raises concerns regarding misinformation and polarization. As a result, candidates and parties must navigate these platforms wisely to build authentic connections and manage their online presence effectively during campaigns.