Consumers today have high expectations from digital services, primarily seeking convenience, speed, and personalization. They want seamless experiences across multiple devices, emphasizing the importance of responsive design and user-friendly interfaces. Additionally, consumers increasingly expect timely customer support via various channels such as chatbots and social media. Security and data privacy are also paramount, with users demanding transparency on how their information is handled. Overall, businesses that prioritize these expectations are better positioned to enhance customer satisfaction and loyalty.