Web scraping involves the automated extraction of data from web pages. This technique is commonly used to gather information for various purposes, including market research, competitive analysis, and data aggregation. Web scraping tools can navigate websites, locate specific data points, and compile the extracted information into structured formats like spreadsheets or databases. While web scraping can be advantageous for data collection, it raises ethical and legal considerations, necessitating compliance with terms of service and copyright laws of the targeted websites.