UX testing focuses on evaluating the usability and satisfaction of users during design iterations. This process involves gathering feedback on how real users interact with a product or service, identifying usability issues, and understanding user behavior. Various methods, such as A/B testing, user interviews, and observational studies, help designers refine interfaces based on empirical data. The insights gained through UX testing guide iterative improvements, ensuring that the final design resonates with its intended audience. This continuous loop of testing and feedback is crucial for creating user-centered products that deliver engaging experiences.