In the context of web design, "UX" stands for User Experience. UX refers to the overall experience a user has while interacting with a website or application, encompassing not just usability but also the emotional response evoked during the interaction. Effective UX design enhances user satisfaction by considering elements like accessibility, aesthetics, and navigation. Good UX can lead to higher retention rates, increased user engagement, and improved conversion rates. Designers leverage user research and feedback to create intuitive interfaces that align with users’ needs and expectations.