"UX design," or User Experience design, focuses on creating products that provide meaningful and relevant experiences to users. This process encompasses all aspects of a user's interaction with a product, including usability, accessibility, and overall satisfaction. UX designers conduct research to understand user needs, create user personas, and test prototypes to iterate on design solutions. The primary goal of UX design is to optimize the user's journey, ensuring they have a positive experience that meets their expectations while achieving the product's objectives. Good UX design ultimately fosters user engagement and loyalty.