“User journey mapping” illustrates the stages and experiences a user encounters while interacting with a product or service, from initial awareness to post-purchase feedback. This tool helps stakeholders visualize the user's perspective, identify pain points, and recognize opportunities for improvement. By mapping the journey, designers can better align their offerings with user needs and optimize interactions to enhance overall satisfaction. The insights gained guide marketing strategies, product design, and customer service improvements, ultimately fostering a more engaging user experience.