"User Journey Mapping" helps to visualize the customer experience by illustrating the steps a user takes while interacting with a product or service. This process identifies key touchpoints, emotions, and pain points throughout the journey, allowing organizations to understand user needs and behaviors. By mapping the user experience, businesses can pinpoint areas for improvement, enhance customer satisfaction, and tailor their marketing strategies accordingly. Overall, it serves as a critical tool for aligning product development and service delivery with user expectations.