"User-focused design" aims to create software projects that prioritize the needs and experiences of end-users. This approach involves understanding user behaviors, preferences, and challenges to inform design choices, thereby enhancing usability and satisfaction. By applying principles of user experience and conducting usability testing, developers can create intuitive interfaces that engage users effectively. Ultimately, user-focused design leads to better adoption rates and fosters loyalty, as users feel valued and catered to within the digital product.