The term "UX research" refers to the systematic study of users and their interactions with a product to enhance user experience. It involves qualitative and quantitative methods, such as interviews, surveys, usability testing, and observational studies, to gather insights on user behavior, needs, and preferences. This research informs design decisions, ensuring that products are user-centric and meet the intended goals effectively. Proper UX research leads to improved usability, higher satisfaction, and ultimately, a stronger alignment between user expectations and product offerings.