The term “fast fashion” implies a business model in the clothing industry characterized by quick production and low costs, often enabled by technology. It allows brands to rapidly design, manufacture, and distribute trendy apparel, leading to increased consumption but significant environmental and ethical concerns. Technological advancements in supply chain management and online marketing contribute to this model’s success, but they also result in waste and questionable labor practices. Awareness about the implications of fast fashion is growing, prompting discussions on sustainability and the need for more responsible industry practices.