The term 'digital transformation strategy' entails a comprehensive plan to shift an organization's processes, culture, and customer engagement towards digital technologies. This strategy encompasses various elements such as data analytics, cloud computing, and customer experience enhancement. It involves assessing current operations, identifying areas for improvement, and implementing new technologies to drive efficiency and innovation. A successful digital transformation strategy can lead to increased competitiveness, better customer satisfaction, and the ability to respond rapidly to market changes. Ultimately, it positions organizations for sustainable growth in a digital-first landscape.