The term 'digital transformation' refers to the comprehensive integration of digital technology into all areas of a business, fundamentally altering how it operates and delivers value to customers. This transformation not only involves technological changes but also shifts in organizational culture, encouraging companies to be agile, innovative, and more responsive to market demands. Essentially, digital transformation aims to improve efficiency, enhance customer experiences, and leverage new business models through advancements such as cloud computing, big data, and IoT applications.