The term "digital transformation" involves a comprehensive shift in how organizations operate and deliver value through the integration of digital technologies. It encompasses transforming processes, business models, and customer experiences to increase efficiency and drive growth. Digital transformation often includes adopting cloud computing, automation tools, and data analytics to enhance decision-making and innovation. It allows organizations to be more agile, responsive to market changes, and better aligned with evolving consumer expectations. Ultimately, digital transformation is about leveraging technology to optimize performance and create new opportunities.