The term "digital transformation" entails integrating digital technology into all facets of a business. This process involves rethinking existing operational models and leveraging digital tools to enhance service delivery and efficiency. Digital transformation aims to improve customer experience, foster innovation, and enable businesses to adapt to market changes. It also emphasizes data-driven decision-making and the use of technology to optimize workflows. Ultimately, it can lead to increased competitiveness and growth in a digitally evolving landscape.