The term "digital privacy" implies the rights and practices that protect individuals' personal information in online environments. For consumers, it encompasses how their data is collected, stored, and used by companies across the internet. Digital privacy emphasizes the importance of consent and transparency, ensuring that users have control over their personal information and how it is shared. It also addresses potential risks such as data breaches and unauthorized access, which threaten personal security. Understanding digital privacy allows consumers to make informed decisions and advocate for better data protection measures.