The term data loss prevention in cybersecurity refers to strategies and tools designed to protect sensitive data from unauthorized access, sharing, or loss. DLP solutions monitor, detect, and respond to potential data breaches or leaks, aiming to keep confidential information secure, especially during transmission or storage. By establishing data governance policies, organizations can define acceptable data handling practices and comply with regulatory requirements. DLP is crucial for safeguarding intellectual property, customer data, and proprietary information, protecting businesses from financial losses and reputational damage caused by data breaches.