The term data integrity in database management refers to the accuracy and consistency of stored data. It ensures that data remains reliable, valid, and free from unintended alterations, whether due to human error, system malfunctions, or malicious attacks. Maintaining data integrity is vital for decision-making and compliance with regulations. Methods to ensure data integrity include using constraints, validation rules, and regular audits. By safeguarding data integrity, organizations can enhance trust in their information systems and improve operational efficiency.