The term "data integrity" refers to the accuracy, consistency, and reliability of data throughout its lifecycle. It ensures that data is maintained correctly and has not been altered, corrupted, or destroyed unintentionally. Achieving data integrity involves implementing strict data validation, access controls, and regular backups, protecting data against unauthorized access or modifications. Organizations prioritize data integrity to meet regulatory compliance and deliver trustworthy information for decision-making. High data integrity fosters confidence among users, clients, and stakeholders.