The term data integrity in database management refers to the accuracy, consistency, and reliability of data throughout its lifecycle. Maintaining data integrity is essential to ensure that the information stored in databases is valid and trustworthy. This can involve employing constraints, validation rules, and checks to prevent unauthorized access and modifications. Data integrity safeguards against corruption or loss, which can have serious consequences for decision-making and operational efficiency. Ensuring data integrity contributes to overall system reliability and trustworthiness, making it a fundamental aspect of effective database management.