The term "dark data" signifies the data that organizations collect but do not utilize or analyze. This can include unprocessed customer data, unused logs, and unused documents. While it has potential value, dark data often remains overlooked due to lack of resources, awareness, or capability to process it. However, organizations that identify and leverage dark data can gain important insights, improve decision-making, and enhance operational efficiency. Understanding its significance is crucial for maximizing the value of data assets.