The term "content strategy" in digital marketing refers to the planning, development, and management of content to achieve specific business goals. This includes defining target audiences, identifying the types of content that resonate with them, and determining the best channels for distribution. A well-defined content strategy ensures that the right messages are conveyed effectively to engage users and drive conversions. Additionally, it involves analyzing performance metrics to continuously improve content to meet evolving consumer needs and preferences within the dynamic digital landscape.