The term content strategy in digital marketing refers to the planning, development, and management of content aimed at achieving specific business objectives. This involves defining the target audience, determining the types of content needed, and establishing guidelines for creation, distribution, and governance. A well-crafted content strategy helps ensure that the content resonates with the audience, supports brand messaging, and drives engagement and conversions. It encompasses various formats, such as blog posts, videos, social media updates, and more, ultimately aiding in building a strong online presence.