The acronym UX stands for User Experience. In design, UX focuses on the overall experience a user has while interacting with a product or service, particularly in terms of usability and satisfaction. Designers aim to create intuitive interfaces that are easy to navigate and enjoyable to use. This entails understanding user needs, behaviors, and emotions, as well as conducting research and testing to optimize interactions. A well-designed user experience can significantly impact user engagement, retention, and the overall success of a product.