The acronym SEO stands for Search Engine Optimization, which is the practice of improving a website's visibility on search engines like Google. SEO involves optimizing various elements such as content, keywords, meta tags, and backlinks to increase organic traffic. By employing effective SEO strategies, businesses can enhance their online presence, attract more visitors, and ultimately drive conversions. This practice is essential for maintaining competitiveness in the digital landscape, as higher search rankings correlate directly with increased user engagement and potential sales.